Commercial & Marketing Lead Kappahl Retail Sweden

Here is an exciting opportunity to be part of our Swedish Retail Team. Do you love fashion fit for life as much as we do? Welcome to a world filled with joyful creativity, inclusive colleagues, and courageous challenges. Apply today!

We offer you

Do you want to be involved in developing Kappahl's business in Sweden?

At Kappahl, we want to inspire people to create a sustainable wardrobe for the whole family. We are now looking for a Commercial & Marketing Lead who wants to take a key role in developing our business in the Swedish market.

As a Commercial & Marketing Lead

In this role, you will be responsible for implementing Kappahl Group's commercial and marketing strategies into activities that strengthen the brand, drive sales and create an attractive customer experience. You are the link between central functions and the Swedish organization, where you ensure that marketing, customer communication and commercial activities are adapted to the Swedish market and are carried out with high quality, a clear customer focus and strong business acumen.

You will play a key role in developing Kappahl's business in Sweden and will be an important link between the market, store and customer. You will report to the Head of Kappahl Sweden and be a member of Kappahl Sweden's management team.

Yor mission

• To drive and be responsible for the commercial and marketing planning for the Swedish market.
• Ensure that central marketing and sales initiatives are adapted and optimized based on local needs and business goals.
• Drive and coordinate customer communication in multiple channels, such as CRM, digital platforms and in-store communication.
• Follow up on results, analyze market, customer behavior, trends to identify business opportunities.
• Be a strategic partner to the store organization by creating commitment, clarity and the right conditions for successful campaigns, activities and offers.
• Responsible for local media investments and collaborations together with internal and external partners.
• Ensure a consistent and inspiring customer experience throughout the customer journey.
• Drive local projects, partnerships and initiatives that strengthen Kappahl's brand and position in the market

Are you interested?

Kappahl celebrate diversity and strive to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.

You apply easily by attaching your CV. We apply continuous selection. We look forward to your application as soon as possible.

/#LI-HYBRID

We believe you have

• A relevant university education in, for example, economics or marketing.
• At least five years of experience in commercial work and marketing, preferably in retail or consumer-driven operations.
• Experience working in a store for at least 2 years.
• Experience of working as a leader in retail for at least 2 years.
• Used to working cross-functionally with many different stakeholders.
• A strong business focus and are driven by creating results.
• Good analytical skills and can translate insights into concrete activities.
• Communicates freely in Swedish and English, in speech and writing.
• A great interest in retail, customer experience and brand development.

As a person you

You have experience in commercial work and marketing, preferably in retail or other consumer-driven business.

You have a strong business understanding and have a good understanding of how marketing, sales and customer experience work together to create results. You thrive in a role with many contact surfaces and have a natural ability to coordinate, prioritize and make things happen.

You recognize yourself in our values – Inclusive, Courageous and Joyful!

Kappahl Group grundades 1953 i Göteborg och är en av Nordens ledande modekedjor med runt 360 Kappahl- och Newbie-butiker i Sverige, Norge, Finland, Polen och Storbritannien samt online på över 20 marknader i Europa och Asien.

Vi vill göra skillnad i modevärlden och vara en föregångare i branschen genom att alltid hålla våra löften: att ta hand om världen omkring oss, minimera miljöpåverkan för varje plagg och samtidigt uppfylla vårt medarbetarlöfte: " We promise you the right to always be yourself - a place to belong".Idag består Kappahl-teamet av cirka 4 000 kollegor i åtta länder, alla med olika bakgrund, ålder, kunskaper och stil. Vår gemensamma motivation är att skapa en ansvarsfull modevärld och erbjuda mode till en mängd olika människor och livsstilar. Ett ansvarsfullt mode som känns rätt, för bäraren och för den värld vi lever i. Idag är mer än 85 % av produkterna tillverkade av certifierade och/eller spårbara material. Vårt mål är att nå 100 procent år 2025 tillsammans med Kappahl-gruppens övergripande klimatmål om att halvera värdekedjans klimatutsläpp till år 2030. Läs mer på kappahl.se.