The Senior Art Director, Marketing is a hands-on visual leader responsible for translating business goals, audience insights, Marketing KPIs, and brand strategy into distinctive campaign ideas, scalable visual systems, and high-quality creative work.
This role sits within the Brand Marketing Creative organization and partners closely with key stakeholders across the Band Marketing organization from brief through delivery. This person must bring strong business acumen, visual craft, campaign art direction, and the ability to connect creative decisions to measurable brand and business outcomes.
Key Responsibilities
- Translate marketing briefs, business goals, audience insights, KPIs, channel needs, and brand strategy into clear visual concepts, campaign directions, creative briefs, and design systems.
- Develop distinctive visual territories and campaign ideas that are ownable, emotionally engaging, strategically grounded, and scalable across channels.
- Partner with Communications Strategy and Producers to shape campaign strategy, messaging hierarchy, asset strategy, and executional approach.
- Lead art direction across full-funnel marketing campaigns, including hero assets, key art, social content, paid media, digital, trailers, owned channels, partner assets, and lower-funnel activations.
- Use KPIs and audience/channel insights to inform creative strategy, visual emphasis, tone, format, hierarchy, and campaign behavior.
- Create polished concept mockups, mood boards, visual references, storyboards, presentation decks, and art direction guidance.
- Guide designers, artists, motion creatives, agencies, vendors, and production partners through clear visual direction and actionable feedback.
- Manage feedback across complex stakeholder groups while protecting the core strategy, creative idea, brand integrity, and craft bar.
- Present creative work with clear rationale, connecting visual decisions to audience needs, campaign goals, Marketing KPIs, brand positioning, and business impact.
- Partner with production and operations teams to ensure creative intent carries through execution, versioning, localization, QA, and final delivery.
Required Qualifications
- 10–15+ years of marketing experience, with significant experience as an Art Director or Senior Art Director in an advertising agency, marketing agency, in-house creative team, or equivalent client-side marketing organization.
- Strong portfolio demonstrating campaign-level art direction, visual concepting, and integrated marketing work.
- Proven ability to translate business objectives, audience insights, Marketing KPIs, and strategic briefs into creative strategy and visual direction.
- Excellent visual craft across composition, typography, layout, color, hierarchy, image-making, motion thinking, and visual storytelling.
- Experience creating work across digital, social, paid media, video, owned channels, and integrated campaign ecosystems.
- Strong understanding of brand strategy, campaign development, creative process, and full-funnel marketing needs.
- Clear communication, presentation, and rationale-building skills with the ability to gain stakeholder alignment.
- Experience collaborating with Comms Strategy, Producers, Brand, Product Marketing, Social, Media, Regional teams, agencies, and production partners.
- Ability to synthesize research, insights, stakeholder feedback, and creative inputs into simple, actionable creative direction.
- Strong collaborative mindset with the ability to build on others’ ideas, iterate quickly, and move the creative process forward.
Preferred Qualifications
- Experience in gaming, entertainment, technology, youth culture, or community-driven brands.
- Experience working with global or regional marketing campaigns.
- Experience in social-first, digital-first, performance-oriented, or fan/community-driven creative.
- Familiarity with campaign production pipelines, localization, asset versioning, paid media specs, and delivery workflows.
- Formal education or equivalent professional experience in visual craft, design, communications, advertising, or creative direction.
- Experience partnering with external agencies, vendors, or managed creative services.
Please include a portfolio as part of your application.
About this role:
This is a full-time role based in Stockholm with a hybrid remote working model. You'll collaborate with our studio colleagues in Redmond, USA, and across various disciplines. This position sometimes has off hour meetings mainly with West coast USA representatives.
