Product Marketing Manager

We are looking for a Product Marketing Manager to take ownership of the go-to-market messaging and positioning for a key product area, Confidence.

In this role, you will work across the entire user journey – from signup and onboarding to activation, expansion and sales-assisted enterprise opportunities. You will shape the messaging that appears directly in the product, support growth and lifecycle campaigns, equip sales teams with compelling materials, and help build a strong market position.

You will work at the intersection of Product, Engineering, Sales and Marketing, translating complex technical concepts into clear and compelling value propositions for both technical and non-technical audiences.

What you'll do

• Own and evolve messaging and positioning across the self-serve funnel, including onboarding, activation and upgrades.

• Partner with Growth Marketing and Product to turn product priorities and experiments into effective messaging.

• Write, test and optimize copy across in-product experiences, email, push and other lifecycle channels.

• Lead go-to-market launches for new product capabilities, coordinating across Product, Engineering, Sales and Marketing.

• Develop competitive insights and translate them into positioning, battlecards and sales plays.

• Create and maintain core messaging resources, including value propositions, proof points and voice guidelines.

• Build sales enablement materials such as pitch decks, one-pagers, case studies and demo scripts.

• Develop persona-specific messaging for engineering, product and data/growth leaders.

• Contribute to customer advocacy and community initiatives by turning customer stories and results into compelling proof points.

• Analyse campaign and experiment results to understand not only what works, but why it works.

This is a broad, high-impact role in a fast-paced product environment where priorities evolve quickly. You will play an important part in strengthening a product-led approach and ensuring a consistent, compelling story across the entire customer journey.

Success will mean measurable improvements in activation and adoption, stronger and more consistent product messaging, and impactful go-to-market launches.

You will join a highly collaborative environment where Marketing, Product and Sales work closely together to bring products to market and create meaningful customer value.

Our client is a global company that combines innovation with diversity and creativity. Employees grow together, push boundaries, and create products and experiences that inspire people worldwide. It’s a workplace where ideas matter and where each contribution can spark something entirely new.

Scope of employment: Full-time, 100% Type of contract: Fixed-term employment as a consultant via JobBusters. Working model: Hybrid Start date: As soon as possible End date: TBD In your application: Please ensure that your CV clearly demonstrates how you meet the qualifications required by the client.

• 4–6 years of Product Marketing experience, ideally within B2B SaaS, FinTech, developer tools or a product-led environment.

• Experience owning messaging for a self-serve or PLG product, with a track record of supporting activation and conversion.

• Excellent copywriting skills and the ability to turn complex features into simple, compelling messages.

• Strong instincts for positioning and an understanding of how messaging should adapt to different audiences and product moments.

• Experience working cross-functionally with Product, Engineering, Sales and Marketing.

• Meritorious: Experience marketing to developers, engineers or technical product builders.

• Meritorious: Familiarity with lifecycle/CRM platforms such as Braze, Klaviyo or Customer.io.

• Meritorious: Experience with competitive intelligence within product analytics or experimentation.

• Meritorious: Experience using AI and automated workflows to scale go-to-market execution and market analysis.

• Secure employment with a collective bargaining agreement, insurance coverage and occupational pension

• Wellness allowance and employee discounts and offers via Benifex (e.g., health, leisure, transport and healthcare)

• Flex pension and access to the Lifeplan pension advisory service

• Additional compensation during parental leave

• Occupational health services

• Long-term assignments and a dedicated Consultant Manager for personal support

• Opportunities to build valuable experience, expand your network and grow your future career

We review applications on an ongoing basis. As recruitment processes in the consulting industry can move quickly, the position may be filled before the advertised deadline — so we encourage you to apply as soon as possible.

You do not need to submit a cover letter. Instead, please respond to the screening questions included in the application process.